Daily Archives: June 17, 2010

1968 Swimsuits

Well, it’s real summertime here in Texas (never mind that it officially begins next week), and my thoughts turn to something cooler. Like swimming.

I had the white eyelet one with yellow -eye daisies (on the far right).

If memory serves me right, the only time I had a real two piece with the midriff bare was when I was in the 6th grade, and I remember how embarrassed I was to be that exposed. There’s no way I would’ve worn that pink number.

The prices on the swimsuits are rather surprising. Product costs are now about 5 times what they were in 1968, and I just don’t think I’d pay $75 for a swimsuit. Some of the dresses were half the price of a swimsuit. Why? There’s certainly less fabric.


Filed under 1960's, 1968, Clothing, Ephemera, Fashion, Sears, Vintage catalogs