1950s Cars

1956 Buick Special (Convertible)

Gorgeous way to go Special

Somewhere deep inside you, haven’t you always yearned for a rakish Convertible like this one?

And if you could justify your purchase on purely practical grounds, woudn’t you give it real consideration?

Well, good sir, we have news for you.

This spirited sweep of gorgeous automobile is a Buick SPECIAL – the suave Convertible in Buick’s lowest-priced Series.

And that means it can be yours for just a few dollars more than similar models of the well-known smaller cars.

But right there is where the resemblance reaches an abrupt end.

For this is a thoroughbred Buick – blithe in spirit, and big in every sense of the word.

You have only to stand up close to know its ample breadth of dimension from bumper to bumper, from door to door.

You have only to put it in motion to sense on the instant, that here is a true big-car ride – smooth, level, solid against the road – and advantaged by a host of engineering gems.

Yet even that isn’t all.

For it’s when you bring this beauty from a standing start to full cruise that you learn of the thrills to be had in a ’56 Buick.

There’s the soaring lift of mighty power from Buick’s 322-cubic-inch VI engine to wing yo along with almost effortless ease.

And there’s the new wonder of an advanced Variable Pitch Dynaflow* – now with new instant response at only part throttle – and still with that spectacular switch-pitch action for a real safety-surge when you floor the pedal.

So why not let yourself go?

Why not look into this high-spirited beauty with the low price tag? It’s sheer sport, pure luxury – and it makes uncommonly good sense. Man to see is your Bucik dealer, and the time is now.


*New Advanced Variable Pitch Dynaflow is the only Dynaflow Buick builds today. It is standard on Roadmaster, Super and Century – optional at modest extra cost on the Special.

SEE JACKIE GLEASON ON TV Every Saturday Evening

Best Buick yet

1956 Pinehurst V8 Studebaker

“PINEHURST V8 …210 hp…most luxurious and comfortable station wagon in its class. It’s the fine car for the man who does big things in a big way.

Tune in “TV Reader’s Digest” every week.

Studebaker Craftsmanship with a flair!
Division of Studebaker-Packard Corporation – Where pride of workmanship


comes first!”

1956 Studebaker stationwagons

“PELHAM…Big wagon ruggedness, room, and luxury at a low, low price. Plenty of power and zip from Studebaker’s proven Sweepstakes 185 Six engine.

Wherever you go…whatever you do…

PARKVIEW V8…Dazzling performance with distinctive beauty. Special double-teamed springs give you sedan comfort, even with heaviest loads.

One of these wagons is “right” for you!

Rugged and “right” – Studebaker brings you the most glamorous, stylish station wagons of them all. Here’s big room…a richly comfortable ride…an extra-strong body and frame to take years of hardest service. See and drive the new Studebaker wagons at your dealer’s soon!”

These ads were taken from the April 27, 1956 issue of Collier’s magazine, price – .15


Filed under 1956, Cars, Ephemera, Made in the U.S.A., Vintage Magazines

4 responses to “1950s Cars

    • Thanks. That Collier’s magazine had some great automobile ads. And I wanted to include how the sales pitch was worded, because it helps explain what people wanted in cars. I still want all that room and power. I’d love to have a Hummer.

  1. Carla — That convertible is still so “cool”, isn’t it? We used to know a guy who made his living restoring 1950’s Buick Skylark convertibles. They were absolutely gorgeous when he got done with them, and people paid a pretty penny for them. I’m such many, many times over what they originally went for.

    • Sandra, I’ve never had a convertible and living in Texas, it just wouldn’t be practical for most of the year – because it’s just too hot. But! I think they’re grand and fun looking and I’d love to have one for spring days and autumn days!

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