1963 Riviera

Every time we see a vintage Riviera, my husband always thinks about his Aunt Betty, who drove one out in Orange County, California.

No one in my neighborhood even owned a Buick.

The above photo is taken from the June 18, 1963 issue of LOOK magazine.

The magazine cost .25.

The car’s base price was $4,333 and with options ran up to $5,000 according to the Wikipedia article, which has some nice photos and the history of the car.

The average salary was $5,807 that year. Can you imagine buying a car that equaled your income?

For a list of other interesting facts and price about 1963, as well as a cool youtube video of Johnny Cash singing “Ring of Fire”, go here.

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Filed under 1960's, 1963, Cars, Transportation, Vintage Advertisements, Vintage Magazines

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