1967 Watches

From the May 1967 issue of Seventeen, here are several photos of watches. Mod seems to be a key word and idea from the manufacturers.

Perhaps this will help to fix a date on something you find in your mother’s jewelry box or at the antique mall.


Dresses – Judy Gibbs (a division of Puritan Industries
Watches by Caravelle (a division of Bulova)

White pleated tent dress – $30.00
White wide band watch – $17.95

Tie-dyed-look formal – $36.00
Gold 2 diamond watch – $29.95
(Not fond of the dress, but those are great shoes!)


Dresses – Judy Gibbs
Watches – Caravelle

Roman-style gown – $36.00
Roman numeral watch – $22.95

Mod floral tent dress – $23.00
Roman numeral pendant watch – $22.95


Caravelle (a division of Bulova) targeted the youth market by appealing to the less ordinary minded: “But for the more demanding girl, we offer this selection of, er, rather strange looking timepieces from $17.95 to $29.95 …We also make watches that look like charms, pendants, baubles, bangles and just about every other piece of jewelry you can name. Except, of course, a watch.”
you can name. Except, of course, a watch.”


Caption: “Don’t lose a moment to get with it! The NOW look in Mod…Mr. Taylor’s racy watch faces match the color of their big bands to time your day with dash.” The ad goes on to say that prices start at “a tiny $12.95 and up.” In 2011 dollars that would be about $50, and while it’s true that that isn’t exactly expensive, it’s still a lot for costume jewelry that’s likely to look dated in a year or two.


A little more formal, these watches by Swank include identification styles, which could be engraved with names or initials. Prices in this ad range from $25.00 to $60.00.


25. Waltham -$55.00
26. Vantage – $24.00
27. Caravelle – $20.00
28. Sheffield – $50.00
29. Taylor – $50
30. Croton – $60.00

Advertisements

3 Comments

Filed under 1960's, 1967, Antiques/Vintage, Clothing, Dresses (Including Formals), Ephemera, Fashion, Femininity, Jewelry, Shoes

3 responses to “1967 Watches

  1. Geneva

    Boy, this takes me back. I remember some of these things very well! Thanks for the post Carla.

  2. matt chaney

    I recently acquired a collection of promotional material, artwork, etc… of Eleanor Dalton. She designed the promotional material for Caravelle watches for Seventeen Magazine. Here’s a link to a photo of it on my Facebook page: https://www.facebook.com/photo.php?fbid=10152171167326855&l=39f9d72e02

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s