Fashions, 1967

1967 was a fun year of fashion and had some really cute styles for teenagers.

Original caption:

“Confectionery Colors, this page, glow out to play all summer. Left: Trim T-shirt, about $8, crinkled over a ribbed A-liner, about $11. Center: Baby Beachdress, about $17. (See undercover notes on page 236.) Right: Swimsuit with its crinkle on the blouson side, about $18. Pakula earrings. All cotton fabrics by Halpern. Fashions are by Cole of California.”

The notes on page 236 were on what to wear underneath the spaghetti strapped dress.

My, how times have changed. Foundational garments, indeed.

Very often the tops that went with the hip-hugger skirts were ribbed knit material. I loved that look.

The mid-teen girls wore this style and I remember how cool they looked. I think I had one dress with the hip-hugger and wide belt look. And of course the baby doll style was quite popular in swimsuits, nightwear and dresses.

*Photograph and caption taken from the April 1967 issue of Seventeen Magazine.

1967 Watches

From the May 1967 issue of Seventeen, here are several photos of watches. Mod seems to be a key word and idea from the manufacturers.

Perhaps this will help to fix a date on something you find in your mother’s jewelry box or at the antique mall.

Dresses – Judy Gibbs (a division of Puritan Industries
Watches by Caravelle (a division of Bulova)

White pleated tent dress – $30.00
White wide band watch – $17.95

Tie-dyed-look formal – $36.00
Gold 2 diamond watch – $29.95
(Not fond of the dress, but those are great shoes!)

Dresses – Judy Gibbs
Watches – Caravelle

Roman-style gown – $36.00
Roman numeral watch – $22.95

Mod floral tent dress – $23.00
Roman numeral pendant watch – $22.95

Caravelle (a division of Bulova) targeted the youth market by appealing to the less ordinary minded: “But for the more demanding girl, we offer this selection of, er, rather strange looking timepieces from $17.95 to $29.95 …We also make watches that look like charms, pendants, baubles, bangles and just about every other piece of jewelry you can name. Except, of course, a watch.”
you can name. Except, of course, a watch.”

Caption: “Don’t lose a moment to get with it! The NOW look in Mod…Mr. Taylor’s racy watch faces match the color of their big bands to time your day with dash.” The ad goes on to say that prices start at “a tiny $12.95 and up.” In 2011 dollars that would be about $50, and while it’s true that that isn’t exactly expensive, it’s still a lot for costume jewelry that’s likely to look dated in a year or two.

A little more formal, these watches by Swank include identification styles, which could be engraved with names or initials. Prices in this ad range from $25.00 to $60.00.

25. Waltham -$55.00
26. Vantage – $24.00
27. Caravelle – $20.00
28. Sheffield – $50.00
29. Taylor – $50
30. Croton – $60.00

1967 Party Dresses

This tent dress by Jonathan Logan retailed for $21 (about $100 in 2011)and was also available in pink and blue. It’s very sweet and my favorite dress on this page.

Helena Rubenstein’s ad for their Lightworks line of makeup featured pastel tent dresses by Mam’selle, a division of Puritan Fashions.
Cute earrings; also very nice pearl collar on the blue one.

Spring of 1967, my mother made a pale blue lace tent dress for me, very similar to the lavender one in the above photo. Mine had a standup collar and slanted into the neck. We went to Maryland that summer and I wore the dress when we toured around Washington, D.C. If that sounds a bit formal, just remember that this was before people went everywhere in shorts, t-shirts and with their underwear showing.)

At that time, walking up the stairs in the Washington Monument was still allowed, so my brother-in-law and I did. Now I can’t imagine doing that because I’m really not fond of heights and it was very fatiguing. But I was 12 years old and who can tell an adolescent anything. Jim warned me that there would be no changing my mind half-way up because the elevator didn’t stop between the top and the bottom.

No sandals for me then – I was wearing stockings and a really cute pair of blue Mary Janes that matched my dress. About midway, I started carrying my shoes and I remember how ragged the feet of my stockings became. And how hot is was. D.C. is hot in the summer.

Can you imagine being a model and the photographer is requesting all kinds of weird movements and ugly angles? This is a really cute dress with a really odd pose. Looks like the cameraman was saying “Hai Karate!”

All of the above photos are from the May 1967 issue of Seventeen Magazine.

(And of course, Robbie Rivers is the Jr. Petite line from Bobbie Brooks.)

Mod Fashions, 1967

(My apologies for the quality of these photos. I can’t scan them in because the old Seventeen magazines were oversized and the whole page won’t fit on my scanner. Photographing them is not easy because of glare. I’ll try to do these over and substitute better ones at a later time.)

McCall's pattern# 8614, model Candy Slater

Vintage Christmas Cards, 1967

These pages are from the 1967 Montgomery Ward Christmas Catalog.

An interesting side note on how much our culture has changed is that the Christmas Card Tree holds up to 168 cards.

Who in the world would get 168 cards nowadays?

Every year I send out 25 – 35 and receive about 12.