Category Archives: 1968

Vintage Christmas Cards, 1968

These are pages 360 and 361 from the 1968 Sears Christmas Catalog.

It surprises me that Christmas cards have changed so little since 1968. With the exceptions of Numbers 1, 2, 13,19, and 21, they look similar to current ones.

1920’s, 30’s, 40’s and 50’s cards are a little easier to date by their unique styling. The sketchy style of the angel (#13) and the lion & the lamb (#21) are somewhat typical of the modern look of the 1960s, but I’ve seen 1950s illustrations that are similar.

I hope this helps anyone who’s hoping to date vintage cards, and I do apologize for the scratchy look of the scan. Old catalogs and magazines are really not easy to scan clearly.

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Filed under 1968, Christmas, Ephemera, Sears, Vintage catalogs, Vintage Christmas, Vintage Christmas Cards

Cereal Stories

Cocoa Krispies, Ladies Home Journal, October 1968

Kim at Daisy Cottage has a new post called Morning Musings with a focus on breakfast cereal.

My Special K story is from England. In the late 1990s, my husband and I were there for several months due to his job assignment. I’m not a huge fan of cooked breakfasts, and they certainly didn’t have grits or biscuits and gravy so while we were at the Sir Christopher Wren House Hotel in Windsor, I always ate at the cereal buffet.

There was one particular cereal there that I just loved. One day I asked the waiter what it was. He must have thought I was crazy. He said “Special K”.

Here was an American, in England, asking a Balkan waiter to identify an American cereal for her.

Which reminds me of another cereal story. When I was a child, we usually had a cooked breakfast, but also had cold cereal on hand. Now I can’t remember which kind it was (probably Wheaties or Cheerios), but they always had really neat toys and things to cut out on the back panel. Well, my brother and sister and I didn’t like that cereal but we always wanted the “free” stuff. We’d talk my mother into buying it, dig the toy out, then we wouldn’t eat it. She probably ended up eating it herself or putting it in meatloaf or something, but it was a real sore spot with her and understandably so.

By the time I was about 10, I wouldn’t eat hardly anything. It drove my mother to distraction trying to figure out something that I would eat besides potatoes, Campbell’s Vegetable Soup and sunflower seeds. Oh, occasionally I’d eat one of her hamburgers (but never at a hamburger stand), or canned chow mein or a peanut butter sandwich or a grilled cheese (my mother called them “toasted cheese”). And vegetables – I’d eat most of them. And I was pretty skinny. Even my 8th grade teacher, Mr. Lewis, called me “Crane”.

Anyway, by then, Mama would buy about anything she thought I’d eat. So I had CocoPuffs and Sugar Frosted Flakes and Lucky Charms (are you getting the sugar drift here?) and Toast ‘Em Pop Ups, etc. Sadly for her, by the time I was in high school, I’d stop at my dad’s store every morning and get a bottle of 7-Up; a half bottle was my breakfast. I don’t think I ever told her that I’d go to a doughnut store for lunch. This could explain all those silver fillings in my mouth.

Skip ahead a few years to when our sons were small. I made my own granola and if I bought any cereal it was not sugary; it had to be healthy and cheap – which severely limits the field. Once when my parents were visiting, we went to the grocery store. Our older son asked me to get… I don’t know… Count Chocula or something… and I said that I wasn’t going to buy that sugary cereal.

My mother almost fell on the floor in shock. She said “Well, I always bought it for you!”

And it’s true – she did buy it for me.

This posted linked to Food on Fridays @annkroeker

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Filed under 1960's, 1968, Children, England, Family, Food, Humor, Vintage Magazines

Maternity Clothes, 1960 – 1972

1960 Fall Winter Sears

1965 Fall Winter MW

1965 Fall Winter MW

1966 Montgomery Ward

1966 Montgomery Ward

1972 Montgomery Ward

It was 1975 when I was expecting our first child; I read everything I could get my hands on about pregnancy. All the books encouraged women to try and look their prettiest. They advised that it would help boost confidence, and I think the writers were correct.

My mother started sewing maternity clothes for me; I had the prettiest clothes of my life and more of them (she did the same thing again 5 years later when I was expecting our younger son; this time I needed winter clothes. She even made me a cape so I wouldn’t have to wear a coat that was gaping open in the front). I think it was important to her to do that for me because when she was expecting my older sister, she and my dad didn’t have much money. She said she only had two maternity dresses. She’d wear one and wash the other. Knowing my mother, I imagine she ironed them, too.

When I was choosing the tags for this post, it seemed right to check the Femininity box because that goes to the heart of why I’ve been thinking about maternity clothes. Rarely do I see expectant mothers wearing maternity clothes anymore, and even more rarely are they pretty ones. Before our first grandson was born Joe and I went to buy Anne a maternity dress and we went to about 3 stores before we found one, and even in 2003 the selection was very poor. It may be almost non-existent now.

I don’t understand this. Many of the current fashions are just plain ugly and extremely unflattering to women. However, some of the dresses I’ve seen this summer were quite pretty. So why not pretty maternity clothes?

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Filed under 1960, 1965, 1966, 1968, 1970s, Fashion, Femininity, Maternity, Montgomery Ward, Vintage catalogs

1968 Paper Dolls (from television programs)

Family Affair

Buffy

Julia Paper Dolls, 1968

The Flying Nun

All of the above are from the book “Paper Dolls of the 1960s, 1970s and 1980s Identification and Value Guide” by Carol Nichols.
Copyright 2005
Printed by Collector Books
P.O. Box 3009
Paducah, Kentucky 42002-3009
www.collectorbooks.com

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Filed under 1960's, 1968, Books, Childhood pastimes, Internet links, Kentucky, Paper Dolls

1968 Evening Dress

1968 Sears Spring/Summer Catalog

What a snazzy little number this is.

Not exactly a Little Black Dress, or is it?

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Filed under 1960's, 1968, Clothing, Ephemera, Fashion, Sears, Shoes, Vintage catalogs

1968 Cars, Part II

1968 Mercury Montego

1968 Oldsmobile Cutlass

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Filed under 1968, America, Cars, Ephemera, Made in the U.S.A., Transportation, Vintage Magazines

1968 Cars

The October 17, 1967 issue of Look magazine featured a preview of the new 1968 models. Not an import in the bunch.

1968 GTO

1968 Plymouth Road Runner

1968 AMC Javelin

1968 Chevelle SS 396

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Filed under 1968, America, Made in the U.S.A., Transportation, Vintage Magazines