Category Archives: Maternity

Maternity Clothes, 1960 – 1972

1960 Fall Winter Sears

1965 Fall Winter MW

1965 Fall Winter MW

1966 Montgomery Ward

1966 Montgomery Ward

1972 Montgomery Ward

It was 1975 when I was expecting our first child; I read everything I could get my hands on about pregnancy. All the books encouraged women to try and look their prettiest. They advised that it would help boost confidence, and I think the writers were correct.

My mother started sewing maternity clothes for me; I had the prettiest clothes of my life and more of them (she did the same thing again 5 years later when I was expecting our younger son; this time I needed winter clothes. She even made me a cape so I wouldn’t have to wear a coat that was gaping open in the front). I think it was important to her to do that for me because when she was expecting my older sister, she and my dad didn’t have much money. She said she only had two maternity dresses. She’d wear one and wash the other. Knowing my mother, I imagine she ironed them, too.

When I was choosing the tags for this post, it seemed right to check the Femininity box because that goes to the heart of why I’ve been thinking about maternity clothes. Rarely do I see expectant mothers wearing maternity clothes anymore, and even more rarely are they pretty ones. Before our first grandson was born Joe and I went to buy Anne a maternity dress and we went to about 3 stores before we found one, and even in 2003 the selection was very poor. It may be almost non-existent now.

I don’t understand this. Many of the current fashions are just plain ugly and extremely unflattering to women. However, some of the dresses I’ve seen this summer were quite pretty. So why not pretty maternity clothes?

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Filed under 1960, 1965, 1966, 1968, 1970s, Fashion, Femininity, Maternity, Montgomery Ward, Vintage catalogs