Category Archives: Vintage catalogs

Swimwear for Girls, Teens and Ladies, 1960

for teens

for Ladies

for Ladies

for Ladies

for Ladies

for Ladies

for Ladies

for Sub-Teens

for Girls

Notice anything unusual, compared to the current selections ~ I mean, apart from how naked they aren’t?

The catalog featured 1 – just one – swimsuit for Teens and 2 full pages for Ladies.

And the group that are called Pre-Teens now were “Sub-Teens”. There are all kinds of jokes to be made from that, but I’ll let it go for now.

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Filed under 1960, Ephemera, Fashion, Montgomery Ward, Summer, Vintage catalogs

Ladies’ Hats, 1960

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Filed under 1960, Ephemera, Fashion, Femininity, Hats, Montgomery Ward, Vintage catalogs

Handbags and Gloves, 1960

The straw purses on the lower left remind me a lot of Barbie’s purse.

Suburban Shopper


My mother never carried one like that, but some of the ladies at Sheridan Road Baptist Church did, and I thought they were so glamorous.

Polka-dot gloves? I had to look twice to make sure. A girl would’ve had to have been very confident to wear something that outrageous and snazzy. Even though these are 52 years old – they’re new to me.

After having had the measles, it never occurred to me than spots on the hands could be stylish.

Images taken from the Spring/Summer Montgomery Ward Catalog, 1960
and
Barbie – Four Decades of Fashion, Fantasy, and Fun by Marco Tosa

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Filed under 1960's, Antiques/Vintage, Ephemera, Fashion, Femininity, Gloves, Montgomery Ward, Purses, Shoes, Vintage Barbie, Vintage catalogs

Shoes, 1960

High heels ~

And flats ~

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Filed under 1960's, Ephemera, Fashion, Femininity, Montgomery Ward, Purses, Shoes, Vintage catalogs

How women in 1960 achieved The Look

To achieve the bouffant looking skirt, like this:

$12.98

a girl would have to wear one or more of these:

or these:

However, it took something a bit more stringent for this look:

Sunback Sheath Dress – $7.98

or this one:

3 Piece suit – $22.98, Red Checked Beret – $2.98

One of these was required:

Girdles

The bouffant look was the easiest to achieve – you just needed a really full half slip. More if you could. These slips were called crinolines or, as we called them in Oklahoma: Can-Cans.

They were sold in tubes and would expand like a rubber dinghy when removed.

One girl could fill a whole seat on the schoolbus if she’d really gone all out. A friend of my sister wore a cancan made by her mother which had used 12 yards of netting.

Slips were a lovely, feminine part of a lady’s wardrobe. Montgomery Ward’s 1960 Spring/Summer catalog featured 10 pages of all sorts of slips: half, full, lacy, utilitarian, and maternity in a wide range of colors.

Years ago I bought a very nice half slip with a wide border of lace, but alas, it became as tattered as a flag left out in the wind.

When I went back to Dillard’s to get a replacement – they had one style. One. And it was ugly.

I’m afraid modern women have been sold a bill of goods (taken for a ride; cheated; swindled) by fashion setters. It’s not easy to find feminine designs.

However, a Lady of the Night no longer needs a speciality store. She can get her work clothes anywhere.

Ahem.

Okay, on to the girdles.

Those slender skirts like Audrey Hepburn wore needed something more than just a slip underneath.

A “foundation garment” was used to slim those hips. Smooth out those bumps. Hold in that tummy.

That same MW catalog had 25 pages of girdles and slimming undergarments.

25!

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Filed under 1960, Antiques/Vintage, Clothing, Dresses (Including Formals), Ephemera, Fashion, Femininity, Montgomery Ward, Vintage catalogs

1960 Party Dresses

$21.98

$19.98, $18.98

$15.84, $18.98

$19.98

$16.98, $19.98

For a timeline perspective, think of Ricky Nelson’s girlfriends on Ozzie and Harriet.

Described as Bouffant, these dresses were towards the end of the New Look style of very full skirts introduced by Christian Dior in 1947.

Thirteen years is really quite a long run for one particular style. In fact, I can’t remember any other style that has been popular as long.

As to the prices, what would $19.98 be in 2012 dollars?

Go here for more specific information, but the list below will provide a brief comparison.

In 1960 a new house cost $12,700. Median price in 2012: $235,700.

A gallon of gas was 25 cents, then. Gas this week: $3.32.

In 1960 the average cost of new car was $2,600.00. Average cost of a new car in April 2012: a whopping $30,748. This is an all-time record.

Kraft Miracle Whip 51 cents Maryland 1960. Current price is about $3.00.

Jello 35 cents for 4 pks Maryland 1960. Don’t know on this one because I don’t buy Jello.

Del Monte Peaches 29 cents per can in 1960. Seems like they’re about $1.29 now.

Fresh Eggs 49 cents per dozen Maryland 1960. Just paid about 2.50 for free range.

Land O Lakes Butter 67 cents per pound Maryland 1960

Corn 6 for 25 cents Florida 1960.

Pack of chewing gum 5 cents Maryland 1960.

Pork Chops 59 cents per pound Maryland 1960.

The average house is 20X more costly, but that might not be a fair comparison because houses are bigger and grander (though not better built).

Gasoline is probably a good one to compare; it’s current price is about 13 or 14 times what it was in 1960.

So, let’s take the lower inflation rate of 13X the 1960 costs.

That $19.98 dress would have a price tag of $259.74.

Oh, my. That doesn’t include new shoes, purse, or jewelry.

But aren’t they cute? And so lovely swirling around on the dance floor.

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Filed under 1960, Antiques/Vintage, Dresses (Including Formals), Ephemera, Fashion, Femininity, Montgomery Ward, Vintage catalogs

1960 Ladies’ Fashions

From the 1960 Spring and Summer Montgomery Ward catalog.

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Filed under 1960, Antiques/Vintage, Dresses (Including Formals), Ephemera, Fashion, Femininity, Montgomery Ward, Springtime, Summer, Vintage catalogs

Go Go Boots a la 1966

My parents bought me a pair of white Go Go boots about 1965 when I was in the 5th grade, a year before these were featured in the 1966 Fall/Winter Catalog. I loved them and felt so stylish and teenagery.

Go Go boots were absolutely the In Thing. I remember seeing lots of pairs of them unevenly lined up under the benches at The Wheel on Friday nights. The Wheel was the roller rink at the edge of Mohawk Park in Tulsa and my friend Judy would pick me up to go with her. When you rented the skates, you simply put your shoes/boots under the bench – not in a locker. Our friend, Carol had her Go Go boots stolen one night. Carol’s boots were probably a big temptation because her family had more money than the rest of us in Mingo, and I’m sure that her boots were probably more expensive.

It was always a little scary there to me because we were just about 10 years old and the greasers were there, too. Remember how the kids looked in “The Outsiders“? That’s them. Something about how they just looked made me uneasy – and I never ever saw anything worse than somebody smoking outside the door. But the boys did have the greased back hair and and wore pointed-toed black shoes (kind of like the ones that the band members are wearing in the Pretty Woman link below). The girls had lots of eye make-up and would crowd into the tiny girls’ bathroom. Roy Orbison’s played on the p.a. (public address system) a lot. The kids seemed to really like it.

Whenever I hear that song I don’t think about the hooker movie; no, I’m back at The Wheel.

Perhaps Susie Hinton was there, too. She went to Rogers High School and was writing “The Outsiders” at that time. These are the people she was writing about.

Aren’t these knee socks and stockings just the coolest thing?! We wore lots of them.

Here I’m striking an embarrassingly silly pose on the back of my dad and brother’s work truck in our front yard. This would’ve been about 1966 (not ’65 as I tagged the photo) and the knee socks look just like the ones from the catalog, so Mama may’ve ordered them from that very page.

But I confess, I even wore them with my cowboy boots – no photo of that (and you should be grateful)!

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Filed under 1960's, 1965, 1966, Books, Books, Boots, Entertainment, Ephemera, Fiction, Mingo, Movies, Music, Oklahoma, Rock and Roll, Sears, Shoes, Tulsa, Vintage catalogs, YouTube

Vintage Christmas Cards, 1961

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Filed under 1961, Christmas, Ephemera, Montgomery Ward, Vintage catalogs, Vintage Christmas, Vintage Christmas Cards

Vintage Christmas Cards, 1967

These pages are from the 1967 Montgomery Ward Christmas Catalog.

An interesting side note on how much our culture has changed is that the Christmas Card Tree holds up to 168 cards.

Who in the world would get 168 cards nowadays?

Every year I send out 25 – 35 and receive about 12.

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Filed under 1967, Christmas, Ephemera, Montgomery Ward, Vintage catalogs, Vintage Christmas, Vintage Christmas Cards