Tag Archives: 1968 Sears Spring/Summer Catalog

1968 Evening Dress

1968 Sears Spring/Summer Catalog

What a snazzy little number this is.

Not exactly a Little Black Dress, or is it?

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Filed under 1960's, 1968, Clothing, Ephemera, Fashion, Sears, Shoes, Vintage catalogs

1968 Swimsuits

Well, it’s real summertime here in Texas (never mind that it officially begins next week), and my thoughts turn to something cooler. Like swimming.


I had the white eyelet one with yellow -eye daisies (on the far right).

If memory serves me right, the only time I had a real two piece with the midriff bare was when I was in the 6th grade, and I remember how embarrassed I was to be that exposed. There’s no way I would’ve worn that pink number.

The prices on the swimsuits are rather surprising. Product costs are now about 5 times what they were in 1968, and I just don’t think I’d pay $75 for a swimsuit. Some of the dresses were half the price of a swimsuit. Why? There’s certainly less fabric.

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Filed under 1960's, 1968, Clothing, Ephemera, Fashion, Sears, Vintage catalogs

1968 Sears Spring Summer Catalog: Purses, Shoes and Gloves

If these photos had been from a Nieman Marcus catalog, or even a Spiegel, I probably would have said “handbags” instead of purses. But the source is Sears, and we called them “purses”.

I have always loved these green high heels.  If they were still available and I was 30 years younger, I’d buy them.  And did you notice that there was a purse to match every color?

The ubiquitous daisy, even in black and white.

One difference in footwear is that there were only a page or two of sandals then.  They weren’t nearly as common then as they are now.

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Filed under 1968, Ephemera, Fashion, Gloves, Purses, Sears, Shoes, Vintage catalogs

1968 Sears Spring/Summer Fashions, Junior Fashions

Here are a few pages of fashions from the Sears Junior Bazaar collection.

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Filed under 1960's, 1968, Ephemera, Fashion, Sears, Vintage catalogs