Tag Archives: 1968

1968 Cars, Part II

1968 Mercury Montego

1968 Oldsmobile Cutlass

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Filed under 1968, America, Cars, Ephemera, Made in the U.S.A., Transportation, Vintage Magazines

1968 Cars

The October 17, 1967 issue of Look magazine featured a preview of the new 1968 models. Not an import in the bunch.

1968 GTO

1968 Plymouth Road Runner

1968 AMC Javelin

1968 Chevelle SS 396

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Filed under 1968, America, Made in the U.S.A., Transportation, Vintage Magazines

1968 Sears Spring/Summer Fashions


My dad would never have understood my love for old catalogs. Sears and Montgomery Ward catalogs arrived in our mailbox 3 times a year: Spring/Summer, Fall/Winter and the Christmas catalog with toys, decorations and gifts.

When the new one came, the old one went. Well, I’m just thankful that other families kept theirs, because where would I get one if they weren’t on ebay? I’ve bought very few at antique malls. They’re rarer than hen’s teeth.

Today I’ll post some ladies fashions. Hopefully I can get to the teen fashions, shoes and furnishings later.


Some women still wore hats and gloves to church.


There weren’t any formal fashions for juniors in this catalog. The girls in my 8th grade graduation class wore dresses similar to these.


I loved tent dresses. My mother made one for me in 1967 out of blue lace fabric and I had blue shoes to match. I wore it when we went to Washington, D.C. that summer. At that time, the stairs in the Washington Monument were still open to the public. My brother-in-law and I climbed them clear to the top. The only thing I remember about it was how tired I got and that I took my dress shoes off about half-way up and that we took the elevator down. I don’t even remember the view.

It’s amazing to think that I went up in something of that height. Now I don’t even like going up in tall buildings and certainly didn’t go to the top of the Empire State Building when we were in New York City.


The striped dress in the above photo is similar to one that I had. Instead of blue and green stripes, mine was orange and blue. And something else about those horizontal stripes: when I was 14, there wasn’t an ounce of fat on me and I could pull it off wearing horizontal stripes. I would never do that now.

These models are holding gloves but that seems out of place, because this type of dress is what my mother called a house dress. She wore them daily at home and for short trips to the grocery store or dime store. If we were going to Sears or church or a luncheon, she’d dress up a bit more. I never saw her wear slacks until after I was married. We have photos of her wearing slacks when she lived in California in the late 1930s and 40s, but at some point she went back to wearing only dresses. Possibly because she had put on a bit of weight. I don’t really know because she never talked about it.

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Filed under 1960's, Ephemera, Family, Fashion, Hats, Vintage catalogs