Tag Archives: Daisies

1968 Swimsuits

Well, it’s real summertime here in Texas (never mind that it officially begins next week), and my thoughts turn to something cooler. Like swimming.


I had the white eyelet one with yellow -eye daisies (on the far right).

If memory serves me right, the only time I had a real two piece with the midriff bare was when I was in the 6th grade, and I remember how embarrassed I was to be that exposed. There’s no way I would’ve worn that pink number.

The prices on the swimsuits are rather surprising. Product costs are now about 5 times what they were in 1968, and I just don’t think I’d pay $75 for a swimsuit. Some of the dresses were half the price of a swimsuit. Why? There’s certainly less fabric.

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Filed under 1960's, 1968, Clothing, Ephemera, Fashion, Sears, Vintage catalogs

1968 Sears Spring Summer Catalog: Purses, Shoes and Gloves

If these photos had been from a Nieman Marcus catalog, or even a Spiegel, I probably would have said “handbags” instead of purses. But the source is Sears, and we called them “purses”.

I have always loved these green high heels.  If they were still available and I was 30 years younger, I’d buy them.  And did you notice that there was a purse to match every color?

The ubiquitous daisy, even in black and white.

One difference in footwear is that there were only a page or two of sandals then.  They weren’t nearly as common then as they are now.

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Filed under 1968, Ephemera, Fashion, Gloves, Purses, Sears, Shoes, Vintage catalogs

1968 Sears Spring/Summer Fashions, Junior Fashions

Here are a few pages of fashions from the Sears Junior Bazaar collection.

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Filed under 1960's, 1968, Ephemera, Fashion, Sears, Vintage catalogs