Well, it’s real summertime here in Texas (never mind that it officially begins next week), and my thoughts turn to something cooler. Like swimming.
I had the white eyelet one with yellow -eye daisies (on the far right).
If memory serves me right, the only time I had a real two piece with the midriff bare was when I was in the 6th grade, and I remember how embarrassed I was to be that exposed. There’s no way I would’ve worn that pink number.
The prices on the swimsuits are rather surprising. Product costs are now about 5 times what they were in 1968, and I just don’t think I’d pay $75 for a swimsuit. Some of the dresses were half the price of a swimsuit. Why? There’s certainly less fabric.
If these photos had been from a Nieman Marcus catalog, or even a Spiegel, I probably would have said “handbags” instead of purses. But the source is Sears, and we called them “purses”.
I have always loved these green high heels. If they were still available and I was 30 years younger, I’d buy them. And did you notice that there was a purse to match every color?
The ubiquitous daisy, even in black and white.
One difference in footwear is that there were only a page or two of sandals then. They weren’t nearly as common then as they are now.
Here are a few pages of fashions from the Sears Junior Bazaar collection.