Frankly, I never thought so until a couple of months ago. I thought that flour was flour. Although I didn’t really trust the store brands (except for Sam’s Club), I honestly thought that the type or brand didn’t matter. Usually, we just buy the 25 pound sacks of the Baker’s Secret (store brand) all-purpose flour at Sam’s and use it for everything from bread to cake to cookies, and the results are usually pretty tasty. But then I started thinking …
The first time I’d ever heard of King Arthur was when looking through one of those dreamy-wish-book-kitchen-catalogs. I don’t remember how much it cost, but it was pretty pricey. Then a few weeks ago, I saw their bread flour on the shelf at Wal-Mart for about $3.15, so I decided to try it.
Using the same recipe that we’ve used for years, suddenly the crust was really good. I mean really good. In fact, it was the best pizza I’ve ever made. And I used it for my Country White Loaf and it was noticeably better.
What I’m expecting is a really lovely cake.
Founded in 1790, King Arthur is America’s oldest bread company. In 1996, it became employee owned and is headquartered in New England.
So, to answer my own query: Yes. It does.