These pictures are from the October 1, 1943 issue of The Family Circle magazine. Some magazines haven’t changed all that much over the years. Family Circle has changed a lot. In ’43, it contained only 20 pages, included current events and a movie review, a short story and was printed in black and white on paper which was not slick. The cost is not printed on the cover, but I’m guessing that it was about .05. (Click on the image for an enlarged view, then click again on the magnifying glass. It will then be readable.)
The Sweetheart Toilet Soap ad is particularly nice for me, because that’s the brand of soap my mother bought for our bathroom (besides the Lava that was for my dad. Boy, I only used that soap once!). Sweetheart was pink and pretty and had a lovely fragrance.
I’ll be scanning in lots of vintage ads, recipes and illustrations and will share some of them here. I’m working on an altered book. It’s been awhile since I’ve been in an altered book round robin, and my sister (Fran) suggested we invite Abby and Cathy to join us in one with the theme of “Vintage Kitchens”. We will each choose a more specific theme for our own books then write a few rules for the others to follow when they work on ours.
Fran has chosen the 1950s, with emphasis on the colors of turquoise and pink.
For mine, I’ve chosen a 1940’s look with red and white, and accents of green and yellow.